Why People don't Sign-Up Newsletter & How to Make 'em do it !
You’re wondering why people don’t subscribe to your newsletter?
Well, it’s only half your fault.
There was a time when email marketing was being done for legit reasons. These days, it’s just Internet marketers trying to spam the inbox of whoever subscribes. You must have at least once visited a web page that offers you a mega offer ( like winning an iphone or some other thing ), this is just example of spam going to some other levels. If you haven’t landed on any such page, consider yourself lucky. Whether it be in terms of using their list to ask their readers to buy a product or emailing them every other day for a new blog post update.
Who’d want their email inbox to be spammed to a point where they can’t reach to their important emails? I won’t!
People know what is going to happen after they enter their email and hit Sign-up. They’re gonna get emails! a lot of them. This perception may or may not be true in your case, but it is basically how email newsletters are seen. Thanks to the digital marketing agencies and marketers who spammed millions of email inboxes.
Well, enough blaming it to digital marketers!People are still building email lists right? If they can, you can as well. But let’s figure the other 50%.
Reasons why people aren’t signing up for your newsletter
#1. You didn’t ask for it!
This sounds like a very basic thing to do, but still, you’d see the number of people who subscribe hike up if you mention that you’ve got a newsletter. Also, there’s a term called “getting blind” in marketing. What basically happens is if people see the same advertisement or banners, again and again, their brain ignores it. Same happens with your newsletter sign-up! Even some of your old readers won’t be aware of your newsletter despite you placing it in the most obvious spot(s).
Random CTS ( call to subscribe ) can be effective. This can be done in various ways:
Write a detailed blog post about reasons why people should subscribe to your blog, publish it. Now once in a while, like in 2 months or 3, change its publishing date so it gets back to the homepage for a while.
Mention that you’ve got a newsletter in your blog posts. I prefer a small shout-out in the bottom of blog posts. You should do this for every 3rd blog post or every single one if don’t mind. A little tip: Check google analytics to see which of your blog posts are ranked on top in search results, and make sure you place your call to subscribe on those pages.
Talk about your newsletter on social media. For example, when you are going to put something exciting, drop a tweet saying what is coming in that edition of your newsletter.
Find fresh and new ways to create the context for your newsletter. If you drop the same tweets, same promotional text, your readers would go blind to it as well. I remember one friend of mine who joined a multi-level marketing company and tweeted about it every 2 hours or 3! Boy ! it was exhausting, so much so that I blocked notifications. You don’t want your readers to do this to you, or do you?
Get it out that you share something in your newsletter which people won’t anywhere else.
2. Blog post series!
This is something that I learned from squirrly, the good people who produced SEO plugin. They produced a series of blog posts on how to get 300 readers on every blog post of yours. It was so interesting that even I signed-up for that series. The best part? they don’t spam!
When you talk about a series coming out, you tend to create a sense of anticipation among your readers. I haven’t done it yet on this blog but would be doing a series on blog design very soon. This sense of anticipation is what pulls your readers towards your newsletters. This is pretty much the same that Neil Patel did with his 1 year 100k challenge.
3. Place em in right places.
There are certain places where users are most likely to go and click. This can be determined by using a heatmap. If you aren’t aware what a heatmap is, check this post. These are some places that you should consider placing your email-optins:
#1. Under your blog posts
Again, I am not using this tip on this blog of mine, but I am surely using it in some of my other blogs. I’ve found and personally felt that the region above your comment section, and below blog posts ( usually where people throw related posts ) is the region where readers wonder what should they do next.
Think about it, your reader just finished your blog post. Now you can ask him/her to share your post, check out more blog posts or ask them to be a part of your community by signing-up. They’re more likely to hop on because you’ve already helped them in some way.
#2. On ranked blog posts
As I mentioned above, figure out the blog posts that are ranking well in search engines and receive most of the traffic. These posts are the ones that are the ones receiving “first-time readers” to your blog. They are very quick to leave your blog and never return if you didn’t somehow get their email account.
If you manage to make them subscribe to you, you can send them regular updates as you publish blog posts to make them keep coming back. The pages that are already ranked in search engines would be driving traffic, and the rest is up to you on how well you convert that traffic.
4. Your design Sucks!
I mean, I could soften the blow but that would not get my message across as I want it to.
Alright, so if we leave content apart, what differentiates a professional blog from that which is run by a newbie?
Before people start reading your content, they judge your blog by the design & blog post title. If you have a poor blog design, it can shut out a ton of readers away. There is a proper way of setting up your blog so that it is optimized for reading and conversions.
Thanks to the tons of themes available on ThemeForest, purchasing and uploading a third party theme is easier than it ever was.
Most of the themes made these days are made to fit everything. Like you must have themes that are built for bloggers but also support woo commerce and all that crap!
I mean why do you need all that extra lines of CSS in your blog when you are fine with just a normal studio press child theme?
Don’t use those pesky and heavy-duty themes, especially if you’ve got a shared hosting.
A lot of blogs that I visit aren’t properly designed or set-up. No one wants to be part of a community which doesn’t look nice. Another major factor that affects lead conversion is the loading time of your page. There are a ton of blog posts around how to optimize your blog to load fast.
5. You aren’t offering anything!
If you just place a black and white newsletter, I don’t think anyone will sign-up. You need to have what we marketers call “lead magnet”. It is a little something that you offer to get readers enter their emails.
You must have seen blogs offering ebooks, discounts, video course and so on in lieu of emails. That is the lead generation in practice.
You can also create a lead magnet and provide it in order to get more subscribers. The number of conversions with a lead magnet would be significantly higher as compared to without one.
If you need assistance in creating a lead magnet for your blog, shoot me a mail at firstname.lastname@example.org and we’ll talk about how it can be done in the best way. Meanwhile, you can let me know what you think of this blog post in the comments down below.