SerpStat Review : Good Price, But is it Worth ?

Serpsat is a reasonable tool that clearly surpasses expectations for an SEO platform with a starting price of $69/month. You’re more likely to encounter your monthly ROI you expect from this tool.

SerpStat Review : What is Serpstat?

In case you haven’t learned about Serpstat,  Serpstat was established in 2013 as a keyword research tool. Since then it has gradually developed into a full-fledged SEO & PPC calculation product Serpstat’s database has more than 100 million keywords, 180 million ads, and p200 million search recommendations.

Before this year, they grew their keywords database which presently resembles the database of major SEO companies like Moz and SEM rush.

Serpstat provides data for 10 Google regions: the USA, Great Britain, Canada, Australia, Lithuania, South Africa, Ukraine, Russia, Kazakhstan, and Bulgaria. It also delivers data from Yandex for Moscow, Saint Petersburg, and Ukraine. Serpstat is used by more than 30,000 online marketing practitioners worldwide: SEO and PPC professionals, marketing managers and copywriters.

Now that you have some details about this product, let’s get deeper into this to see whether it’s worth investing in this tool.

This Serpstat review is distributed into the following sections:

  • Features
  • Ease of Use
  • Pricing
  • Customer Support
  • Customer Feedback and Reviews

Serpstat: Features

Keeping this in mind, let’s deep dive and analyse Serpstat’s key features.

If you haven’t used Serpstat yet, I’d urge you to sign up for a free trial and test out some of the features clarified later in this review:

Website Analysis

Website analysis has two aspects – Domain Analysis and URL Analysis.

Under Domain Analysis, you can do the following:

  • SEO Research – From here, you can trace positions, do a domain vs domain comparison, identify top competitors for your site (done automatically by Serpstat), scour top organic pages on any site, and even get a tree-view of keywords your site ranks for.
  • PPC Research – If you depend on PPC adds to drive traffic to your website, you’ll find this data invaluable. When you enter a keyword in the search box, you’ll be able to see data connected to keywords, competitors for that keyword, ad examples, and ad research. This is where you can analyze your top competitors’ PPC strategies, recognize gaps in your own PPC campaigns, and then improve upon your ad copies and targeting to reach a vaster audience.
  • Batch Analysis – This enables you to quickly distinguish metrics of up to 200 domains. For the example below, I picked 12 domains to check key metrics such as traffic estimate, total keywords, new keywords, lost keywords, etc.
  • Infographics – Charts would have been a more precise term for this detail as it shows a number of charts for your site’s visibility, organic keywords, search traffic, ads, etc

Under URL Analysis, you’ll be able to do the following:

  • Keywords/Positions – When you type the URL in the search box, you get a list of keywords and their rankings on Google for that specific URL.
  • Competitors – This reveals competitors to the URL entered in the search bar, along with their total number of Facebook shares.
  • URL vs URL – This tool enables you to do a side-by-side comparison of a specific URL from your site with 1 or 2 competing URLs, and discover popular or unique keywords of the specified URLs.
  • Missing Keywords – Shows you keywords for which competitors’ pages rank in top 10, but are not present in your specified URL.

Keyword Research

Serpstat enables you to quickly find all the familiar keywords you and your competitors are ranking for, as well as deliver a boatload of new keyword chances your competitors are targeting, but you may have overlooked.

With Serpstat’s keyword research, you’ll be able to do the following:

  • SEO Research – Includes keyword selection reports (matched keywords), cluster research (LSI keywords), search suggestions, top pages, and competitors for the keyword.
  • PPC Research – Includes list of paid keywords, list of competitors for the paid keywords, ad examples, and ad research reports.

Backlink Analysis

Serpstat also offers you the skill to analyse your link profile as well as your competitors’ backlink profiles. This feature enables you to disclose your competition’s link building strategies and highlights new sources you can tap into to build your backlinks.

With Serpstat’s backlink analysis, you’ll be able to do the following:

  • Backlink Dashboard – The dashboard gives you a brief overview of your site’s referring domains, pages, total pages indexed, referring pages, and so on. You also get to see Serpstat’s Page Rank and Trust Rank, which is the company’s own take on metrics such as Domain Authority and Page Authority (PA) by Moz.
  • Referring Domains – Here you obtain to view the referring domains to your website. You also get to see the Alexa rank of each of the domains linking back to your site.
  • New/Lost Backlinks – An all-crucial feature, this is where you to get to see new backlinks as well as lost backlinks to your site. You also get to see whether the links pointing to your site are “dofollow” or Nofollow backlinks.
  • Anchors – Though not as significant as they once were, anchors are still important to understanding the keywords that are linked with your site. On Serpstat, you can get to view an anchor cloud and a list of keywords used as anchor text to link back to your website.
  • Top Pages – This feature enables you to see the top pages on your website on the footing of the number of backlinks.

Rank Tracker

Search engine rankings for keywords change continually. So it’s significant to stay forward of the curve by holding a track of stance changes in SERPs for keywords your site is ranking for.

Here’s the data you can attain from Serpstat’s Rank Tracker reports:

  • Positions – This allows you to see your site’s rank distribution in search results (top 10, top 20, etc.)
  • History – indicates you historical data on the domain’s positions for the selected keywords.
  • Competitors – indicates you the traffic share for the selected keywords among competing domains.

Site Audit

Site Audit on Serpstat provides you a detailed analysis of your site’s overall SEO score, accentuating all the errors that need to be rectified to have it functioning at its optimal capacity.

  • Meta Tags – enables you to see a high, medium, and low priority errors with your site’s title tag, meta description, etc.
  • Headings – enables you to see a high, medium, and low priority errors concerning headings (h1,h2, etc.) on your site.
  • Redirects – shows you the total number of redirects on your site and provides information on whether your site has any wrong or corrupt redirects.
  • Accessibility and Indexation – shows you pages with canonical tags, flash elements on page, low word count, etc.
  • Links – allows you to see if your content has any problem with superficial links.
  • Server Parameters – indicates HTTP/HTTPS issues on your site.
  • Loading Speed – enables you to see and fix errors affecting the site speed of the website.


And eventually, we arrive at Tools which is a section where you can glimpse the history of your queries on Serpstat. You can also view and export the saved lists of keywords and reports, upload and check for quality a list of your keywords.

Being sure of on your plan, you’ll be able to enlarge a list of projects to the Serpstat dashboard. This is where you can access data such as site audit, rank tracking, backlinks data, keywords data, etc.

Ease of Use

Since Serpstat is packed with features, there is a little of learning curve involved. This is particularly the case if you’re a beginner and this is the first SEO platform you’ve been uncovered to.

Despite a fairly steep understanding curve, you’ll be fascinated by the remarkable UI of the tool. Kudos to the team for formulating a well-designed interface that is so intuitive and user-friendly.

And if you’re migrating to this tool from other tools such as SEMrush, Raven, and Moz, you’ll take some time to get adapted to the interface. That’s exactly what happened to me as well. I was so used to the interface of SEMrush that I was loath to use Serpstat at first.

But after spending a day or two on the tool, I realized how much I liked using the tool and saw myself spending more and more time with it.

Serpstat Pricing Plans

This is where Serpstat really provides the sucker punch to other SEO tools. Most of the well-known SEO tools in the market seem to have reached a consensus with respect to monthly pricing of their basic plan which is somewhere near the region of $100 a month. These tools have earned enough market share and status to command a price like that.

But if you’re a blogger who’s just starting out, the pricing of these products can stop you from even trying them out. You could always sign up for free trials, but they often come with constraints that impede you from using them to their full potential.

With Serpstat, you’ll have no such dilemma. All their plans are competitively priced and you can choose a plan which suits your current requirements.

There is even a forever-free plan where you’re enabled to perform 30 searches and audit 100 pages in a month. The paid plans start from $69/month (as per the new pricing structure. More on that in the next section).

Customer Support

Successful businesses have one thing in common – they provide tremendous customer service. It’s an effective advantage that needs to be earned.

Serpstat’s customer support team is beneficial and provides resources so that you can be an expert at using their tool. They even have a Serpstat Academy which is a free online learning center, where you can learn more about keyword research, competitor analysis and SEO of various levels, from basic to progressed.

These are the pages you should refer to learn more about using the product:

  • User Guide – Here’s you’ll discover in-depth tutorials and walkthroughs on how to use Serpstat.
  • FAQs – In this section, you’ll find the explanations to all the frequently asked questions about Serpstat. If you have a concern about the product, check out this section first before you reach out to the customer support team.
  • How-to Guides – Includes in-depth Serpstat tutorials, how-to resources, and actionable tips.
  • Serpstat Blog – Not just reasonable for boosting your productivity on Serpstat, but their articles will facilitate you enhance your overall SEO knowledge.

Customer Feedback and Reviews

Serpstat reviews and ratings are quite optimistic on popular review aggregators such as G2, Capterra, and TrustRadius. This is praiseworthy considering Serpstat is a relatively new tool compared to search veterans like SEMrush and Moz.

Here’s how Serpstat is rated on these review sites (as on April 2020):

  • G2 – 4.6/5 (394 reviews)
  • Capterra – 4.7/5 (115 reviews)
  • TrustRadius – 8.5/10 (17 reviews)

On their website, they keep a few video applause on the home page and they have an expert page where they have starred profiles of marketing influencers like Brian Dean and Ian Cleary who use the product.

Final Review

If you’re striving a credible SEO tool that’s loose on your pockets, then you should give Serpstat a try. Sign up for their available plan and examine the tool out yourself. Overall, Serpstat is a solid SEO tool. It’s got all of the details you’d expect from an SEO software suite. And it’s competitively priced compared to its main competitors.

However, the features themselves are a varied bag. The SEO site audit feature is super amazing. But their SEO competitor analysis feature is inexact and buggy.

Serpstat is a substantial tool that can be a more cost-effective alternative to some of the industry heavyweights such as SEMrush and Ahrefs.

The Website Analysis and Keyword Research tools are extremely strong, and its proprietary Clustering Tool and Text Analytics add a different dimension to planning and creating your content.

Serpstat is certainly worth a trial if you are looking for a lower cost tool that can still provide actionable insights and help improve your SEO and PPC campaign performance.

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