Introduction to Backlinks

Backlinks are important, yes you know this but How important are backlinks ? Do they effect your SEO ? Are there many types of them ? Or wondering how to build them ? ... If you said yes to either of the questions, this article is worth reading for you. I was getting messages from several readers and friends asking a thing or two about backlinks. So, I thought to write down an article to define it better. I won’t be going in depth but would discuss about some concepts which are the most important regarding Backlinks.

First things First :

Before moving to any other sub-term let us take a look at how wikipedia defines Backlinks,

According to Wikipedia ” Incoming hyperlink from one web page to another website, the more backlinks you have pointing back to your site, the more popular it will be“.

So, do they matter ?

Yes, they do. In fact a lot ! Google decides your Page rank (which Google has stopped updating now) according to quality back links pointing to your blog/web-page. Google considers a website/blog more popular or relevant to subject by the number of Quality Backlinks pointing towards towards it.

What is Quality Back link ?

For example, If a webmaster has a website about how to rescue orphaned kittens, and received a backlink from another website about kittens, then that would be more relevant in a search engine’s assessment than say a link from a site about car racing. The more relevant the site is that is linking back to your website, the better the quality of the backlink.

It is fairly easy to manipulate links on a web page to try to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from other websites. However, a search engine’s criteria for quality inbound links has gotten even tougher, bad news to unscrupulous webmasters trying to achieve these inbound links by deceptive or sneaky techniques, such as with hidden links, or automatically generated pages whose sole purpose is to provide inbound links to websites. These pages are called link farms, and they are not only disregarded by search engines, but linking to a link farm could get your site banned entirely.

No Follow and Do Follow Links

To really understand what is going on with follow vs. no follow links, we need to provide a bit of background about how links work in the realm of SEO. When a site page gets an inbound link, which is a hyperlink pointing to that page, the page gets a small SEO boost. Think of a link as a point, and the more links you have, the more points.

Google takes note of these points, watching how many inbound links a page has and from what sites. Google figures, if a lot of people are linking to a certain page, it must be a really good page! Let’s give preference in our search engines to that page over others of a similar topic so we can easily deliver the very best pages to our search engine users.

Now we can define a follow link – Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them go higher in the SERPs as a result.

No-Follow Links :

A no follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs.

A no follow link is created with the nofollow link HTML tag, which looks like this:

<a href=”” rel=”nofollow”>Link Text</a>

The nofollow tag is basically a notice sign for search engines saying “don’t count this.” You might be thinking, If it adds no value why would anyone use it ?

Why We use No-Follow Links ?

Once PageRank was discovered by SEO black-hats, all hell broke lose! Suddenly it was all about the links for SEO. More inbound links meant better PageRank, and SEOs were determined to get as many links possible, even if it meant spamming everyone on the web to get them. Blog comments were a joke, riddled with self-promotional nonsense.

spam comments
Wikipedia got messy too, as people tried to add their own sites as references on hundreds of Wikipedia pages all in the name of the coveted link juice.

The blogging community was worried – these spammers were destroying any chance at fostering real community and authentic discussion on blogs. In 2005, Google, the self-styled web police, stepped in. Google’s Matt Cutts and Jason Shellen of Blogger stepped in to introduce the nofollow attribute.

As I told above, after applying the nofollow attribute, there was no advantage of a backlink ! Although all the major blogs use this tag but still some people seem to be in their old SEO world. I receive about 20-25 Spam comments daily. They don’t only are self promotional but in addition to this they also don’t make any sense.

Final words : I Hope this article would have helped you understand back links better. If you liked reading the post please share it on social networking sites.

If you think I missed something then do comment it below. I would love to hear your feedback and opinions in the comments section below.


Rachit Singh is the think tank & editor of Hacknovations. He is the author of two crime fiction books, founder of a content marketing agency ( Scribbify ) and a passionate marketer. He contributes and has been featured in several publications.

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