How to Increase Ad-Revenue ? : Do's and Don't of Blog Advertising

[toc]If you’ve been reading this blog for some time, you’d know that I frequently mention that owning a product/service is the best way to make money. But not everyone can create a product or offer a service.

The Majority of the blogs, even some big ones such as WikiHow rely on Advertisements for revenue. If a significant slice of your blog’s revenue comes from advertising too, then you should be cautious about it.

I’ve got the chance of working with several business & individuals, during which I experimented a lot with display advertising. Based on my experience, I’d be writing some do’s and don’ts of blog advertising which would help you increase your ad revenue.

You might have noticed, that this blog doesn’t promote any third-party advertisements. All the adverts on this blog link to my properties. I don’t use any ad network ( I’ll come back to this in a minute ).

The Do’s of Blog Advertising

Use a reputable network

As a blogger, I am very cautious about what gets in front of my readers. Although, all the ad networks monitor and prohibit ads related to porn, drug, etc. But one should be cautious about various other things.

In the past, I’ve heard from a lot of c0-bloggers that their network held the payment. Payments and payment modes are a big issue in advertising. 70% of the complaints that I get from ad networks is about blogs net being paid on time.

This fact doesn’t go un-noticed by ad companies. Nearly all of them emphasize on “Regular payment” on their website. Sometimes it’s true; sometimes it’s just to get you in.

As you can see, in 1. the website promotes regular payments, and in the second picture, it’s publishers term it as Scam.

So, just as a precaution, do a research about the ad network that you are about to use. Also, don’t bother much about reviews of that ad network on individual blogs ( the majority of them are paid reviews ). Check out forums to see what their publishers are saying about the network.

Google “Ad network name + Payment Problem” or “Ad network name + scam” or “Ad network name + payment proof” etc. This will give you a hint of what the network is like and whether or not you should go with it.

Also, check out how long they’ve been in business. The older the ad network is, the more you can trust it. I don’t recommend any networks because I haven’t used any of them apart from Google Adsense on my youtube channel.

Ad placements matter

Did you know that the placement of ads on my blog changes every month?

Do I do this because I am not happy with the design?

NO

Because I don’t want them to go un-noticed. If your adverts are in the most obvious locations, chances are, that they aren’t getting noticed.

When a banner is placed in the same location for a long period, readers ignore it; this is called banner blindness.

This can be a big issue for your blog considering the fact that you get paid when people click on your advertisements. There are several ways you can avoid banner blindness.

Don’t use static ads: Make sure that the advertisement is not the same every time. If the same advertisement is displayed every time, readers will ignore it. This won’t be a problem if you are using an ad network such as AdSense that delivers user targeted ads.

Use animation: Human eyes are instantly attracted towards things that move. If I provide you an option to read this post or view it as video, most of you would prefer watching a video. Since you can use videos in your ad placements, you should add animated ads to catch the attention.

Change placements: This is the thing that I do, I change the placements of advertisements once in a month based on my heatmap suggestions.

Cost per click

Every network has a rate that advertisers pay for the single click, and it varies from one network to another.

The CPC rate is important to you for the reason that if the network gets a high CPC, you will get a better payment too. In a network like Google AdSense, the CPCs highly fluctuate. You must have seen publishers complaining about low CPC rates.

If your audience is from a country where advertisers pay less to ad network – you’re going to make less money and if advertisers pay the network more – you’d make more.

The don’ts of Blog Advertising

Clutter your blog with Ads

I know what you think – more ads = more revenue.

But it’s now how things work out. If you have ten advertisements and no one clicks on your ads, you won’t make any income. But if you have a single ad unit that gets audience attention, you can make a decent income.

Especially if you use WordPress to host your blog, adding widgets and advertisements are very easy, which leads to bloggers cluttering the widget area with ads.

The more ads your blog has, the less is your user experience.

Keep your blog advertisements to a minimum to make sure that your blog loads up fast, and your readers don’t have a hard time reading your blog posts.

Use Pop-over or Pop-under Ads

You know what creeps me out more than a spider?

When a song suddenly starts playing from nowhere, and I discover a pop-under ad or when I close my browser to see some random website hidden under my browser.

Pop-under and Pop-up advertisements are irritating. More than that, If I notice a site with these ads, it’ll loose some authority in my eyes.

False Clicks

A lot of bloggers complain me that on the last day of Google Adsense payout, their income is sliced almost in half or sometimes even less than half.

Many advertisement networks are known to do similar things. The reason?

Fraud clicks!

It might sound kiddish to encourage people to click on your advertisements, but I’ve seen bloggers do it and I don’t support it. Neither does Google Adsense. Their policies suggest that even if you place ads where people might click them by mistake, your earnings might be reduced.

Fun fact : When I was in 10th standard, I got adsense approval for my blog. At that time, I wasn’t much of a smart blogger, so I clicked on my ads from different devices. It worked for some days, only on the payment day, the false clicks were reported and I got nothing.

Conclusion – Blog advertising can do wonders if you follow some ground rules.

The best example is wiki how, which generates the majority of its revenue from display advertising – Google Adsense to be precise. Still, there are blogs that aren’t able to make more than $1 a day from their blogs.

So, let me know how do you feel in the comments below.

Rachit
 

Rachit Singh is the think tank & editor of Hacknovations. He is the author of two crime fiction books, founder of a content marketing agency ( Scribbify ) and a passionate marketer. He contributes and has been featured in several publications.

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